Omoda and Jaecoo Expand Indonesian Footprint with Two Strategic Dealerships in Jakarta and Bekasi

The automotive landscape in Indonesia continues to witness aggressive expansion moves by global manufacturers, with Omoda and Jaecoo—subsidiaries of the major Chinese automotive conglomerate Chery Automobile—taking significant strides to solidify their market presence. In a strategic joint initiative with local automotive retail group Andalan Motors, Omoda & Jaecoo Indonesia has officially inaugurated two new state-of-the-art dealerships situated in prime commercial zones within Jakarta Selatan and Bekasi. This dual opening marks a critical milestone in the brands’ overarching strategy to deepen their penetration into the lucrative Southeast Asian automotive market, ensuring that prospective buyers and existing vehicle owners enjoy seamless access to both cutting-edge vehicle displays and comprehensive after-sales infrastructure.

The newly established showrooms are strategically positioned to capture distinct segments of the urban and suburban commuter markets. The first facility, operating under the moniker Omoda & Jaecoo Andalan SCBD, is located in the heart of Jakarta’s bustling financial district along Jalan Jenderal Sudirman. Meanwhile, the second facility, designated as Omoda & Jaecoo Andalan Summarecon Bekasi, anchors itself within a rapidly growing residential and commercial hub in West Java, targeting suburban families and professionals commuting into the capital. By deploying distinct operational models tailored to the specific characteristics of each location—ranging from a dedicated sales-focused urban boutique to a fully integrated 3S (Sales, Service, and Spare Parts) suburban center—the joint venture aims to maximize customer touchpoints and address the evolving demands of modern Indonesian motorists.

Strategic Locations and Tailored Operational Models

The selection of the SCBD (Sudirman Central Business District) and Summarecon Mall Bekasi as the sites for these new retail outlets is the result of meticulous market research conducted by both Omoda & Jaecoo Indonesia and Andalan Motors. The SCBD location, specifically situated at Jalan Jenderal Sudirman Kav. 52 Lot 7C, Senayan, Kebayoran Baru, Jakarta Selatan, occupies a substantial footprint with a land area of 228 square meters and a total building area spanning 886.4 square meters. Given its positioning in one of Southeast Asia’s most prestigious financial districts, the SCBD branch is purposefully designed as a dedicated sales gallery. It caters primarily to urban professionals, corporate executives, and high-net-worth individuals who frequent or work in the capital’s epicenter.

Inside the SCBD showroom, visitors are greeted with a sophisticated product lineup that highlights the brands’ technological prowess and design philosophy. Currently, the facility features three prominent Jaecoo models that underline the company’s commitment to electrification and advanced powertrain technology: the J5 EV, a versatile fully electric vehicle tailored for urban mobility; the J7 SHS-P, a sophisticated plug-in hybrid electric vehicle offering extended driving ranges; and the flagship J8 SHS-P ARDIS, equipped with advanced all-wheel-drive capabilities and super hybrid technology. This curated display allows potential buyers working in the corporate hub to experience the vehicles firsthand during their workdays without needing to travel to peripheral automotive centers.

In stark contrast, the Omoda & Jaecoo Andalan Summarecon Bekasi facility is engineered to provide an all-encompassing automotive ecosystem. Located within the Automotive Exhibition Center (AXC) Summarecon Bekasi along Jalan Bulevar Selatan, this comprehensive 3S facility sits on a generous plot with matching land and building dimensions of approximately 500 square meters each. Designed to accommodate the high-volume needs of suburban families and growing communities in Bekasi and its surrounding areas, the Bekasi branch houses up to six vehicles in its expansive showroom area, allowing families to explore the entire spectrum of Omoda and Jaecoo offerings under one roof.

Comprehensive After-Sales Infrastructure in Bekasi

While the SCBD showroom prioritizes localized sales engagement, the Bekasi dealership addresses the crucial need for robust after-sales support, which remains a decisive factor for Indonesian consumers transitioning to new energy and technologically advanced internal combustion engine vehicles. The Summarecon Bekasi location is equipped with two dedicated service bays capable of handling routine maintenance, complex mechanical diagnostics, and software updates. Furthermore, recognizing the accelerating adoption of electric vehicles in the Jabodetabek region, the facility features three wall charger units to service both demo units and customer EVs.

Operational efficiency at the Bekasi service center is designed to meet rigorous international standards, with a projected service capacity capable of servicing more than 20 vehicles per day. This ensures that wait times are minimized and vehicle downtime is kept to an absolute minimum, addressing one of the primary concerns of early adopters of new automotive technologies in emerging markets. The integration of genuine spare parts availability directly on-site guarantees that repair and maintenance work can be executed swiftly, fostering long-term brand loyalty and consumer trust.

Corporate Perspectives and Market Rationale

The expansion comes at a time when consumer preferences in Indonesia are undergoing a profound transformation, driven by increased environmental awareness, government incentives for electric and hybrid vehicles, and a growing appetite for premium features at competitive price points. Jim Ma, Business Unit Director of Omoda & Jaecoo Indonesia, emphasized that the establishment of these two new retail networks aligns directly with the company’s core philosophy of customer-centric growth.

"Our focus is not merely on introducing highly competitive products to the Indonesian market, but crucially on ensuring that our valued customers have unhindered access to comprehensive sales and after-sales services," Jim Ma stated during the official inauguration ceremony. He elaborated that as automotive technology becomes increasingly sophisticated—incorporating advanced driver assistance systems (ADAS), hybrid architectures, and fully electric powertrains—the proximity and quality of technical support infrastructure become paramount in shaping the consumer ownership experience.

Echoing this sentiment, Jaya Kontesa, Director of Andalan Motors, highlighted the immense market potential identified in both Jakarta Selatan and Bekasi. Drawing from years of retail experience in the Indonesian automotive sector, Jaya noted that the demographic and economic profiles of these two regions present an ideal environment for the rapid expansion of emerging global automotive brands.

"We have observed exceptional market potential across both the SCBD and Bekasi territories," Jaya remarked. "Our primary objective through this partnership is to bridge the gap between consumers and cutting-edge automotive technology by providing an environment where they can effortlessly discover, test drive, and ultimately acquire vehicles that align precisely with their lifestyle and mobility requirements."

Background and Chronology of Omoda & Jaecoo’s Indonesian Journey

The entry and rapid expansion of Omoda and Jaecoo into the Indonesian market represent a calculated multi-phase deployment by Chery Automobile. Initially introduced as distinct lifestyle and off-road-oriented sub-brands designed to capture younger demographics and adventure-seeking consumers globally, Omoda and Jaecoo have rapidly evolved into standalone pillars of Chery’s international export strategy.

The journey in Indonesia began with high-profile preview events at major domestic auto shows, such as the Gaikindo Indonesia International Auto Show (GIIAS), where models like the Omoda 5 generated substantial consumer interest due to their futuristic design language and comprehensive safety ratings. Following the initial brand awareness campaigns, the management team focused on establishing a foundational dealer network in Jakarta and surrounding metropolitan areas. The partnership with established retail networks like Andalan Motors was forged to accelerate this rollout, leveraging Andalan’s deep-rooted expertise in local dealership management, regulatory compliance, and customer relationship management.

Throughout the past year, Omoda & Jaecoo Indonesia has systematically laid the groundwork for a broader nationwide footprint. The opening of the SCBD and Summarecon Bekasi locations represents the culmination of months of infrastructural planning, staff training, and supply chain alignment, ensuring that technical personnel are fully certified to handle high-voltage electrical systems and advanced hybrid control modules.

Broader Industry Implications and Future Outlook

The simultaneous launch of a sales-focused urban boutique in Jakarta’s premier financial district and a full-service 3S suburban hub in Bekasi illustrates a sophisticated multi-channel retail strategy that other automotive brands are likely to emulate. As Indonesia positions itself as a regional hub for electric vehicle manufacturing and adoption within Southeast Asia, brands that successfully balance aggressive urban marketing with dependable suburban after-sales support will hold a distinct competitive advantage.

The introduction of advanced new energy vehicle (NEV) models such as the J5 EV, J7 SHS-P, and J8 SHS-P ARDIS into these showrooms also signals a broader shift in consumer expectations. Indonesian buyers are increasingly looking past traditional internal combustion engine vehicles, demanding sophisticated alternatives that offer lower emissions, superior fuel efficiency, and intelligent connectivity features. By placing these advanced vehicles directly in the path of corporate decision-makers in the SCBD and suburban families in Bekasi, Omoda, Jaecoo, and Andalan Motors are actively shaping the future mobility landscape of the country.

Looking ahead, the leadership team at Omoda & Jaecoo Indonesia has confirmed that these two dealerships are merely the latest steps in a long-term expansion blueprint. The company plans to continue rolling out additional dealer networks across major provincial capitals and economic centers throughout the Indonesian archipelago in the coming quarters. This continuous scaling of retail and service infrastructure is expected to reinforce consumer confidence, drive sales volume, and cement Omoda and Jaecoo’s position as prominent players in Indonesia’s dynamic and fiercely competitive automotive sector.